There is a reason why so many people thing that free samples are a scam. Why would someone give something away for free? No matter how small a sample is it still costs money to produce. Why would a business, that was created to make money, spend money without getting anything in return? Don’t get me wrong there are a lot, and I mean a lot, of scams floating around in the world wide web but there are a great many legitimate free sample offers. The reason why a company would give away samples of there products for free is simple. They are making money from these freebies. No matter what, anything from free cosmetic samples to free samples of orange juice, you better believe that the manufacturer is getting a return on their investment. And don’t think that free is not a good makeup tip for the consumer as well.
Do you have any idea of how many billions of dollars are spent on advertising each and every year by just a hand full of companies? Advertising is literally a multi-trillion dollar business. This is how and why manufacturers give out free samples. Cost to income ratio. The amount of money that they spend on the free samples will be made back in revenue obtained due to the advertising provided by the free sample.
Think about how much of a fuss is made over free samples. A company gives away free cosmetics for a day and millions of potential customers visit their site. They sign up for the offer, providing the company with valuable personal information on future customers. Thousands of websites and blogs link to their site, strengthening it and making future visits more plentiful. Sure they had to give out a few thousand samples but think about how much exposure they got from them. This does not even take into effect the word of mouth aspect. When you get a free sample, you are sure to tell your friends about it. Maybe you are speaking mostly about the fact that the product was free but you are also mentioning the new product. This in it’s self is a form of advertising. This is why so many companies are willing to give away free samples of their products. These products are truly free, but the business does make their money back and then some.